AI-assisted creationAutomatic scoringConditional pathsExport your data
Forms with lead scoring

Turn every answer into a qualified lead

Kaly builds your form with AI, scores every answer and automatically sorts your contacts into hot, nurture or cold. You only call the ones that matter.

Private beta now open · no credit card · ready in 5 minutes
New hot lead · 92 pts
Lead assigned to Sarah
Kaly Analytics dashboard: responses, completion rate, hot leads and 30-day trend

Analytics

Oct 10 – Nov 8 · compared with the previous period

Responses249+5% vs prev.
Hot leads43+13% vs prev.
ResponsesHot 43Nurture 90Cold 116
Oct 10Oct 20Oct 30Nov 8
The problem

A form that collects, but never sorts

You get dozens of responses. Which one deserves a call today? Without a clear answer, your best prospects wait and go cold.

1

Every contact looks the sameA flat list of answers, with no priority.

2

Sorting is done by handHours spent rereading, comparing, deciding.

3

Hot leads go to your competitorsCalled back too late, they've already signed elsewhere.

The product

From form to meeting, in a single tool

Kaly brings together lead capture, scoring and follow-up.

Kaly AI

Describe your goal, and the form builds itself

Tell Kaly who you sell to and what you want to find out. Kaly AI suggests the questions, the points for each answer and the thresholds. You review, adjust and publish.

  • A draft ready in seconds
  • Every rule stays editable
  • Nothing is published without your approval
Your goalQualify agencies for my €3,000/month offer
Kaly AII've prepared 5 questions, a score out of 100 and 3 priority levels.

What is your monthly budget?

Under €1,0000 pts
€1,000 to €3,00015 pts
Over €3,00030 pts
Scoring and routing

Every lead is scored and sorted automatically

Every answer earns points. Based on the total, the lead is ranked hot, nurture or cold, and can trigger an action: notification, assignment, redirect.

  • Points, caps and weights per question
  • Thresholds you can adjust anytime
  • The same result for the same answers

How your leads break down

Hot, from 70 pts22 %
Nurture, from 40 pts38 %
Cold40 %
→ Hot leads are sent to the sales team
Leads

Know why a lead is hot before you call

Each lead card shows the score, the key answers and the points breakdown. Your team knows what to say from the very first call.

  • Score breakdown, question by question
  • Statuses and team follow-up
  • CSV export at any time
Amina MoukalaHot lead
86 / 100

Budget over €3,000 (+30), timeline under 2 months (+25), decision-maker (+20).

Next step: call today
How it works

Three steps, no technical skills needed

1

Describe your goal

Write in one sentence what you want to know about your prospects.

2

Adjust and publish

Review the suggested questions and points, then share the link or embed the form.

3

Call the right contacts

Your leads arrive already sorted. Hot ones first.

Comparison

One more form, or a tool that sorts?

FeatureKalyStandard form
AI-assisted creation✓—
A score for every response✓—
Leads ranked hot / nurture / cold✓—
Paths based on answers✓✓
Score breakdown for every lead✓—

“Standard form” means a form builder without built-in scoring.

Pricing

Start for free, upgrade when you need to

Free

€0 /month
To discover Kaly.
  • 1 active form
  • 100 responses per month
  • Basic scoring
  • CSV export
Get started
Most popular

Pro

€19 /month
To qualify your leads every day.
  • Unlimited forms
  • 2,000 responses per month
  • Kaly AI to build your forms
  • Routing and notifications
  • Glass theme
Try it for free

Team

€49 /month
For several sales reps.
  • Everything in Pro
  • 10,000 responses per month
  • Multiple users
  • Lead assignment
Contact us

Prices and limits are indicative and will be confirmed before launch.

Frequently asked questions

What is Kaly?

Kaly is a form builder that qualifies your leads. You create a form, every answer earns points, and every contact is automatically ranked as a hot, nurture or cold lead. That way you know who to call first.

Is Kaly an alternative to Typeform?

Yes. Kaly offers forms designed for qualification, plus a score for every response, automatic lead ranking and team follow-up. It suits teams that want to sort their contacts, not just collect them.

Do I need to know how to code to use Kaly?

No. You describe your goal in one sentence, Kaly AI suggests the questions, points and thresholds, and you edit everything in a visual editor. No code required.

How is a lead's score calculated?

Every answer earns a number of points that you set. The total, capped for each question, gives a score out of 100. Two identical responses always get the same score, and the breakdown is shown on the lead card.

What do hot, nurture and cold mean?

They are the three priority levels, based on the score. A hot lead is ready to be contacted right away, a nurture lead deserves follow-up over time, and a cold lead is not well qualified yet. You set the thresholds yourself.

Does the AI decide on my leads by itself?

No. The AI helps you build the form and its rules, but a transparent calculation ranks each lead. You see the points breakdown and can change the rules at any time.

Can I customize how my form looks?

Yes. You choose the color, the corner radius and the logo, plus two styles, Classic or Glass, so the form matches your brand.

Can I get my data back?

Yes. You can export your leads and their answers to CSV at any time, to use them in your other tools.

Is Kaly free?

You can start for free, without a credit card, on a plan limited in forms and responses. Paid plans add AI to build your forms, lead routing and more responses. Details are in the Pricing section.

Call the right leads, at the right time

Create your first form in minutes. No credit card required.

Try it for free
Kaly: the Typeform alternative with lead scoring and qualification